The aim of this study is to respond to the question: “What is entertainment?” Through definitions with a multidisciplinary dialogue with the Management area. To achieve this, bibliographical research was used to list previous definitions, which were then analyzed through qualitative research proceedings and an original systematic process led to new entertainment definitions focused on product, experience, culture and communication notions and apontating for different areas. These results help to build more solid entertainment academic discussions and clearer and wider entertainment materializations.

While technology alters the availability, cost and variety of entertainment products, their forms are relatively stable – stories like Scheherazade (a story in the Persian professional storytelling tradition) inspire retellings in music, theatre, film and games.