Entertaiment is any program or activity that diverts you from your daily routine, work, stress. Such programs may include movies, TV series, online video platforms, social media and other activities such as sports events. These activities are a great way to break the monotony of your day-to-day life, and can make you feel refreshed. They can also stimulate the brain to realease seratonin, dopamine and other chemicals that give you a happy feeling. Entertainment often hits on themes that the mind was evolved to react deeply to. Such themes are social backstabbing, murders etc.

While anyone can tell a story, few can do it well. Many can generate revenue but only a few can build love and create great profits. That’s why the best companies in entertainment focus on changing everything from how they tell stories to where they build love and monetize.