Business news is a great way to keep your company and its employees up-to-date on important events and accomplishments. It can also help boost morale and inspire creativity within your team.
Whether you’re writing for a local newspaper, blog or website, there are several ways to craft a compelling business news piece. Here are a few tips to get you started:
Know your audience
Before you write a news article, you need to understand your audience. This will give you the information you need to create an outline and format a story that engages your readers.
For example, if you’re writing for a local paper, it’s likely that your audience is primarily people living in the area. This means that you’ll want to focus on local stories and events.
Write about an interesting topic that is relevant to your readers’ lives and interests. This can be anything from a new line of products to a major renovation.
Use facts and statistics in your news articles instead of opinions. This will make your content more interesting and engaging, and your readers will be more likely to read it.
Find a newsworthy angle before you start writing your article
A newsworthy angle will help a journalist take your story further and be more interested in it. It can also increase the chances of your story being covered by other journalists, which will increase your company’s visibility and brand recognition.
Ask yourself the 5 Ws: who, what, where, when, and why
Having the right information can be the difference between a successful business news article and an article that gets no clicks. Luckily, there are many resources to help you get the facts you need, and there are plenty of writers out there who are happy to work with you on a freelance basis.
The best business news writers use words to tell a story, not numbers. In most cases, the numbers are only there to support the main thesis of the story and entice your reader to read further.
Make your story interesting by using data in a meaningful way, and don’t be afraid to put it into an infographic if you have the time. This will make your business news article more engaging and compelling to your audience.
Don’t be afraid to quote sources – this is a good way to get your point across without overdoing it, but be sure to reference the source correctly in the text of your news article. Always include the full name of the person you are quoting, and be sure to use formal titles before the quotes.
A well-written news article will have a logical flow that ties together your points in a clear and cohesive manner. Keeping these guidelines in mind will ensure that you are writing the perfect business news article for your audience and the publication you’re submitting it to.